Rhizome is a collection of guidance and tools from the GPEI to help you eradicate polio.
 
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Communicate effectively
TOOLS & GUIDANCE TO HELP YOU DESIGN DATA-DRIVEN COMMUNICATION STRATEGIES THAT HELP VACCINATE EVERY CHILD.
1. Understand
GET TO KNOW THE PROBLEM, THE RISK GROUPS AND THEIR PERCEPTIONS, AND HOW TO USE RESEARCH TO REFINE OBJECTIVES
2. Plan
DEFINE YOUR TARGET AUDIENCE AND BARRIERS TO CHANGE, THEN DEVELOP MESSAGES AND CHOOSE CHANNELS TO REACH YOUR AUDIENCE
3. Act
INTEGRATE COMMUNICATIONS TACTICS AND UNDERSTAND THEIR STRENGTHS AND WEAKNESSES, THEN EVALUATE PERFORMANCE
4. Library
EXTRA TOOLS, TEMPLATES & TRAINING TO HELP YOU REACH YOUR OBJECTIVES
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