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C4D
1. UNDERSTAND
2. PLAN
3. ACT
4. LIBRARY
Social Data Workshop for Immunization
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Act
Integrate communications tactics and understand their strengths and weaknesses, then evaluate performance
The Global Strategy
Introduction
The Global Brand
Guiding Principles
The Journey to Vaccination
Integrated Action
Introduction
Social Mobilization
Mass Media (Paid)
Owned Media
Earned Media
Advocacy
Monitor Evaluate
Introduction
Monitor
Evaluation
Pre-Test
Polio Outbreak in Ukraine, 2015-2016
The Global Strategy
Integrated Action
Monitor Evaluate
The Global StrategyIntegrated ActionMonitor Evaluate