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C4D
1. UNDERSTAND
2. PLAN
3. ACT
4. LIBRARY
Social Data Workshop for Immunization
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Plan
DEFINE YOUR TARGET AUDIENCE AND BARRIERS TO CHANGE, THEN DEVELOP MESSAGES AND CHOOSE CHANNELS TO REACH YOUR AUDIENCE
Segmentation
Introduction
Audience Profile
Audience Analysis
Barriers
Introduction
Barrier Analysis
Situational vs Attitudinal Barriers
Messaging
Introduction
Message Themes
Channel Analysis
Media Selection
ID Your Scenario
Introduction
Outbreak
Enduring Outbreak
Maintenance
Segmentation
Messaging
Channel Analysis
ID Your Scenario
SegmentationMessagingChannel AnalysisID Your Scenario